Last updated October 13, 2026
I haven’t stayed here yet, so this guide uses Hilton’s property page, award prices and published guest reviews, with property details checked October 5, 2026.
Table of contents
- Why The Hotel Roanoke matters for Hilton members
- History and architecture, briefly
- The Hotel Roanoke rooms: book these, skip these
- Dining at The Hotel Roanoke
- Hilton Honors strategy at The Hotel Roanoke
- Best and worst months to book The Hotel Roanoke
- Trade-offs
- 3 Curio alternatives if The Hotel Roanoke is sold out
- FAQ
This is a points and booking guide to The Hotel Roanoke, a Curio Collection by Hilton property in Roanoke, Virginia. It covers what a night costs in Hilton Honors points, the room types, what Gold and Diamond members get and how to book direct with Hilton.
Why The Hotel Roanoke matters for Hilton members
The Hotel Roanoke is the only historic Curio Collection property in the Blue Ridge and the most recognizable hotel in the region. If you want to spend or earn Hilton points in southwest Virginia and you also want an 1882 landmark, this is the property that delivers both.
The building is the reason to choose it. The Tudor exterior, the grand lobby, and the conference center give The Hotel Roanoke a sense of place that a modern build cannot copy, and it carries Historic Hotels of America status that few properties in the state can match.
Location is the practical draw. The hotel sits just north of downtown Roanoke with an enclosed pedestrian bridge over the rail yard into the city center and the Taubman Museum of Art. The Blue Ridge Parkway, the Appalachian Trail, and Mill Mountain are all a short drive, which makes it a strong base for a hiking weekend.
For points travelers, the value case is strong outside of the fall leaf peak. Award nights run in a reasonable range, winter cash rates are low, and you get an 1882 landmark with character that a limited-service Hilton cannot offer. Earning or burning points in a property like this beats a roadside box at the same point cost.
- Address
- 110 Shenandoah Avenue, Roanoke, VA 24016
- Rooms
- 327 guest rooms and suites in an 1882 Tudor-style landmark on the National Register
- Brand
- Curio Collection by Hilton
- Points per night
- 40,000 to 65,000 depending on season
- Cash rate
- $140 to $330 a night
- Best for
- Grand Tudor-revival history by the greenway
History and architecture, briefly

The Hotel Roanoke opened in 1882, built by the Norfolk and Western Railway to anchor the growing rail town. The original Tudor-style building has been expanded and rebuilt over the decades, and it has been a fixture of Roanoke life for more than 140 years.
After closing in the early 1990s, the hotel was saved through a partnership with Virginia Tech and the city, reopening in 1995 with a new conference center attached. That history is why The Hotel Roanoke is both a historic hotel and a working conference property with 63,000 square feet of meeting space.
The hotel joined the Curio Collection by Hilton, which put its Historic Hotels of America character inside the Hilton Honors program. The Tudor lobby, the Pine Room, and the grand public spaces carry the period detail, while the rooms have been updated for current travelers.
Because The Hotel Roanoke is a large historic conference hotel, expect a property that hosts weddings, conventions, and Virginia Tech events alongside leisure guests. That mix shapes the experience, so check the calendar if you want a quiet weekend.
The Hotel Roanoke rooms: book these, skip these
Rooms at The Hotel Roanoke vary by wing and floor because the building has grown over its long history. The renovated rooms and the upper floors with a view are the ones to chase, and the rooms near the conference center can be busy during large events. It is worth booking direct and asking for a renovated room on a higher floor away from the meeting space.
Book
- Renovated king on an upper floor. The updated rooms on higher floors get the best light and the quietest location, away from the conference traffic. Book direct and request a renovated room when you reserve.
- Junior suite or larger suite. The suites add space and the most period detail, a good choice on a longer Blue Ridge trip or a special weekend, and the best use of a Diamond suite upgrade if one clears.
- Mountain-view room. A room facing Mill Mountain or the city skyline is the view worth asking for at The Hotel Roanoke.
Skip
- Rooms near the conference center on event days. These can be noisy when a large meeting or wedding is in house. If you want quiet, ask for a room in the historic wing on a higher floor away from the function space.
- Lowest-floor rooms facing the parking or rail side. These have the least view and the most outside noise. On a Hotel Roanoke stay the upper floors and mountain-facing rooms are the upgrade worth chasing.
- The discount portals. Points, Diamond benefits and your floor and view request all disappear on a third-party rate. Direct booking is what protects the upgrade.
Dining at The Hotel Roanoke

The Hotel Roanoke keeps its dining historic and on site, led by the Pine Room and the 1882 bar, with a coffee stop in the lobby. Downtown Roanoke’s restaurants are a short walk across the pedestrian bridge.
- The Pine Room. The signature restaurant, with an open kitchen in a space that has served as a writing room, a World War II officers’ club, and a pub over the years. Spend the Diamond food and beverage credit here. It is the least trouble of any option in the building.
- 1882. The hotel bar, named for the year the hotel opened, with pre-Prohibition cocktails and modern mixology. A fitting spot for a nightcap under the historic ceilings.
- STEAM. A Starbucks-licensed cafe in the lobby, open early for coffee and grab-and-go before a hike or a drive on the Blue Ridge Parkway.
Breakfast is not bundled into the rate, so Diamond and Gold members should put the daily food and beverage credit toward the Pine Room or STEAM. On a 2-night stay the credit handles a light breakfast for 2.
If you want more range, downtown Roanoke is a short walk across the enclosed bridge, with a growing restaurant scene around the City Market. Dinner off property is easy and close.
Worth knowing: the Pine Room is the historic dining room and the 1882 bar is the spot for cocktails, while STEAM covers quick coffee. Plan the Pine Room as your sit-down meal and lean on downtown Roanoke for variety across a longer stay.
Hilton Honors strategy at The Hotel Roanoke
| Season | Cash rate | Award nights | Aspire cert value | What to book |
|---|---|---|---|---|
| Winter low (Jan to Mar) | $140 to $190 | 40,000 to 50,000 | $140 to $190 | Pay cash; rates are soft |
| Spring and summer | $180 to $260 | 45,000 to 55,000 | $180 to $260 | Cash or cert, your call |
| Fall leaf peak (Oct) | $230 to $330+ | 55,000 to 65,000+ | $230 to $330+ | Use the Aspire free night |
| Graduation and event weekends | $330+ | often limited | limited | Book early or move dates |
Cash rates by season
Cash rates at The Hotel Roanoke are reasonable most of the year and peak in the fall and on big event weekends. Roanoke demand follows the Blue Ridge leaf season and the Virginia Tech calendar.
- Winter, January to March: roughly $140 to $190 a night, the softest stretch and the best time to pay cash.
- Spring and summer: roughly $180 to $260, with good hiking weather and steady leisure demand.
- Fall leaf peak, October: $230 to $330 or more, the busiest season when Blue Ridge color drives rates up.
- Graduation and event weekends: Virginia Tech graduation and big conventions can push rates past $330 with little notice, so book early when you know your dates.
Award rates and Aspire/Surpass certificate value
Award nights at The Hotel Roanoke run roughly 40,000 to 65,000 points for a standard room, climbing in the fall. Hilton prices awards by demand, so the points number tracks the cash rate.
On a $160 winter night, paying 45,000 points is about 0.36 cents per point, below Hilton’s typical value, so pay cash. On a $300 fall night, 60,000 points clears about 0.50 cents per point, which is a solid redemption.
- Winter nights: pay cash. Low-season cash is low enough that points are the wrong currency here.
- Shoulder dates: a toss-up. Compare the points cost to the cash rate and book whichever clears 0.5 cents per point or better.
- Fall and event weekends: use points or the Aspire certificate.
Diamond benefits, specifically
Diamond members get the daily food and beverage credit, which works at the Pine Room and STEAM. The rate excludes breakfast, so the credit does the heavy work on site. Over 2 nights it pays for a light breakfast for 2.
Space-available upgrades at The Hotel Roanoke tend to move you to a higher floor, a mountain view, or a junior suite. On a quiet winter weekday your odds are good; during a convention or the fall leaf peak the best rooms sell out, so expect less movement.
There is no executive lounge in the usual sense. The food and beverage credit and the historic public spaces are the substitute, and the conference hotel has plenty of seating to spread out.
The daily food and beverage credit and free Wi-Fi reach Gold as well, which narrows the Gold to Diamond gap at a property with no club lounge. The Diamond edge is mostly upgrade odds toward a higher floor or a view, which matters in a large building with varied rooms.
Per-stay value math
Here is the per-stay math for a typical 2-night The Hotel Roanoke booking on a spring weekend, paying cash as a Diamond member.
- 2 nights at $200 a night works out to $400 before tax.
- Roanoke lodging taxes and fees add roughly 13 percent: about $52.
- Self-parking on site at roughly $12 a night, with valet higher: about $24 for 2 nights.
- Daily food and beverage credit as a Diamond member: $15 per person a night, so $60 for 2 guests across 2 nights at the Pine Room.
- All in, expect roughly $425 for 2 nights with self-parking, before food beyond the credit.
Best and worst months to book The Hotel Roanoke
Best months to book The Hotel Roanoke on cash are the winter weeks, January through March, when rates sit at their annual low and the city is quiet. The Blue Ridge is cold but the historic lobby makes a winter stay comfortable.
Spring and summer are the comfortable middle, with good hiking weather and rates around $180 to $260. These are the weeks where a free night certificate pulls solid value before the fall leaf peak.
Worst months for value are October, the leaf-season peak, and big event weekends like Virginia Tech graduation. Rates run $230 to $330 or more and the best rooms go first, so book those dates well ahead or plan to use points.
Late spring and early fall cost less, before the Blue Ridge leaf crowds arrive. That window is the best time to spend a free night certificate at The Hotel Roanoke.
Trade-offs

It is a large historic conference hotel, so it can be busy. Weddings, conventions, and university events fill the public spaces on peak weekends, and if you want a quiet getaway you should check the calendar before you book.
Because the building has grown over 140 years, room quality varies by wing and floor. Some rooms are renovated and spacious; others are dated or compact. Book direct and ask for a renovated room to avoid the older stock.
Parking is paid, with self-parking around $12 a night and valet higher. It is cheaper than a big-city hotel, but budget for it over a multi-night stay.
The hotel sits just north of downtown across a rail yard, so the immediate surroundings are more institutional than scenic. The enclosed bridge handles the walk into downtown, but the setting is a conference hotel, not a mountain lodge.
Set expectations on the dining, too. The Pine Room and STEAM cover the basics, but for variety you will cross into downtown Roanoke. Plan on walking over for dinner on a longer stay.
3 Curio alternatives if The Hotel Roanoke is sold out
- The Partridge Inn Augusta. A historic Southern Curio with verandas, a close match in period character if your trip bends toward Georgia.
- Hotel Phillips Kansas City. Another historic Curio in a walkable downtown, similar in brand currency and character for a Midwest trip.
- Other Hiltons near the Blue Ridge. If The Hotel Roanoke is sold out on a leaf-season weekend, a modern Hilton or Hampton in the region trades the 1882 character for easier availability.
See how every US Curio hotel ranks: Every US Curio Collection hotel by state, ranked.
FAQ
Is The Hotel Roanoke pet friendly?
Yes. The Hotel Roanoke welcomes dogs for a fee, so confirm the current amount and any weight limit when you book. Service animals as defined by the ADA are always welcome and are exempt from any fee. The grounds and nearby greenways give dogs room to walk.
What fees does The Hotel Roanoke charge beyond the room rate?
The main add-on is parking, with self-parking around $12 a night and valet higher. Wi-Fi costs nothing if you are a Hilton Honors member, and I could not find a resort fee. Roanoke lodging taxes add roughly 13 percent, and breakfast is not bundled into the rate.
How far is The Hotel Roanoke from the Blue Ridge Parkway?
About 10 to 15 minutes by car to the nearest Parkway access, with Mill Mountain and the Roanoke Star even closer. The Appalachian Trail crosses the area within a short drive, which makes the hotel a practical base for a hiking weekend.
Is The Hotel Roanoke worth it for the historic building?
Yes, if character is what you want. The 1882 Tudor landmark, the grand lobby, and the Historic Hotels of America status are the draw. The trade-off is variable room quality and a busy conference calendar, so book a renovated room and check the event schedule.
When is the best time to book The Hotel Roanoke?
For the lowest cash rates, book a winter week from January to March. For the best mix of weather and value, target the spring or early fall shoulder and use a free night certificate. Avoid the October leaf peak and big event weekends unless you are paying with points, when the award rate stretches a Hilton balance furthest against the season’s higher cash prices.
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